Anthony Baldini
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ALL SPORTS UNITED

All Sports United is a non-profit corporation with the core mission of educating and empowering professional athletes and sports industry professionals to engage in efficient philanthropic work. It provides a platform for recognizing outstanding philanthropy work through its annual Humanitarian Award.

Needs
ASU needed to highlight its 2014 Humanitarian Award finalists, as voted on by the general public.
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Process
  • Interview the finalists and write feature articles on each.
  • Write social media posts to highlight the finalists.
  • Create a photo album on Facebook with finalist pictures and brief bios.
  • Write a press release announcing the winner.
  • Notify relevant press about the winner, former New England Patriots tackle Matt Light.

Results
  • Coverage from The Boston Globe, Twitter shoutouts and linkbacks from Purdue Athletics, Purdue Football, SB Nation's Purdue account, and others.
  • Click here to view press release and articles.

​Other Projects
  • Event invitations. participant outreach and post-event news article for a philanthropy workshop held at Stanford University in August 2014.
  • Blog articles to feature organization partners.
  • Social media posting and event setup to promo Gaming to Give, a charity fundraiser held during Super Bowl week at Talking Stick in Scottsdale, Ariz.
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