CBS COLLEGE SPORTS NETWORK
CBS College Sports Network was formed after CBS acquired CSTV in 2008. It was re-branded CBS Sports Network in February 2011 to re-position it as a mainstream sports service.
MARCH MADNESS CAMPAIGN
Needs
CBS sought college students from schools participating in March Madness to be school social media correspondents and produce multimedia content for the LG College Sports virtual fan arena.
Process
Results
MARCH MADNESS CAMPAIGN
Needs
CBS sought college students from schools participating in March Madness to be school social media correspondents and produce multimedia content for the LG College Sports virtual fan arena.
Process
- Took photos and videos at games and around San Diego State University. Multimedia submitted captured the excitement of the March Madness environment.
- Used Twitter, Facebook and email blasts to promote the LG and CBS College Sports Network brands.
Results
- Social media posting and outreach drew traffic to the CBS College Sports March Madness website.
2010 ALT GAMES
Needs
CBS sought a full roster of participants and attendees for the San Diego leg of its 2010 Alt Games, a televised wakeboarding, flowboarding, and beach-games competition accompanied by a post-competition music festival. The event was announced two weeks before production, and I had one week to find participants and attendees.
Process
Results
Needs
CBS sought a full roster of participants and attendees for the San Diego leg of its 2010 Alt Games, a televised wakeboarding, flowboarding, and beach-games competition accompanied by a post-competition music festival. The event was announced two weeks before production, and I had one week to find participants and attendees.
Process
- On-campus buzz and street marketing.
Results
- Filled all participant slots (50) in under two days.
- Wave House San Diego - the venue for an Alt Games concert - reached maximum capacity during show.
