Public relations means many things to many people. To some, it's about two-way communication with different audiences. To others, it's just about having your client look good and get press. The most widely-accepted definition we have for PR is offered by the Public Relations Society of America as follows:
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
Sports PR, then, is about building relationships between franchises, athletes or foundations and the many publics they deal with: fans, city governments, leagues, media...you name it.
So what does it take to have a successful career as a sports PR professional?
---I'm asking the major PR leaders of every sports organization to find out.---
Read on to learn from top professionals exactly what it takes to one day fill their shoes and make your dream job a reality. It's like being in a conference with every PR Director in the sports world. What more could you ask for?
No matter if you're:
This site has the insight you need, continuously updated to reflect the ever-changing PR world.
Use the navigation bar at the top of this page to select a league, or select any of the following links to hear from the best sports PR professionals in the game today!
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
Sports PR, then, is about building relationships between franchises, athletes or foundations and the many publics they deal with: fans, city governments, leagues, media...you name it.
So what does it take to have a successful career as a sports PR professional?
---I'm asking the major PR leaders of every sports organization to find out.---
Read on to learn from top professionals exactly what it takes to one day fill their shoes and make your dream job a reality. It's like being in a conference with every PR Director in the sports world. What more could you ask for?
No matter if you're:
- A seasoned PR veteran looking for industry insight from your peers
- An entry-level new pro looking for tips to succeed and make a name for yourself
- A college student wondering how to get started
- A PR pro from another industry, just looking for a new perspective
This site has the insight you need, continuously updated to reflect the ever-changing PR world.
Use the navigation bar at the top of this page to select a league, or select any of the following links to hear from the best sports PR professionals in the game today!
